Sony’s weekday bet with ‘Entertainment Ke Liye Kuch Bhi Karega’

Sony Entertainment Television (SET) seems to be focusing strongly on its strength, which is in the non-fiction space. After a victorious innings of four entertaining seasons that packaged non-stop entertainment, the channel is back with Entertainment Ke Liye Kuch Bhi Karega with its fifth edition. Starting from 12 May, the channel is betting big by airing the show for five days a week at 9pm.

With its maverick judges, Anu Malik and Farah Khan spicing up this season, the show will also have the gorgeous Mona Singh hosting the show with her impeccable style and grace. Joining Mona will be her hilarious co-host, Krushna Abhishek, who with his funny antics will ratchet up the humour quotient and take the madness to a whole new level.

Produced by Wizcraft Entertainment, it will see acts ranging from heart-stopping bike gymnastics to an international illusion act straight from France. Handpicked contestants from all over the country will display their extraordinary skills and talents at the auditions, and the best among them voted by the audience and the judges, will win Rs 11,111 on the spot in cash. Additionally, the best performer of each week will receive a cash prize of Rs 1, 00,000.

Speaking about the launch, Sony SVP and head marketing Gaurav Seth explains: “Entertainment Ke Liye Kuch Bhi Karega is a show that celebrates extraordinary talents in ordinary people and the uniqueness and the sheer variety of entertainment in India. This season has lots more entertainment and breathtaking acts that will leave the viewers amazed. We are thrilled to yet again have the unbeatable team of Anu Malik and Farah Khan who will be judging the show for its fifth year. We are offering a differentiated and entertaining option in primetime viewing and we hope our viewers enjoy watching it.”

“Wizcraft is proud to be back with the fifth season of Entertainment Ke Liye Kuch Bhi Karega, a show that showcases unique entertainers where performers get a chance to win some money at every step unlike other shows where only one wins in the finale. Along with the baap of entertainers Anu Malik and Farah Khan, adding a freshness to show will be the new host Krushna along with Mona, whose chemistry is infectious. We are sure this season of Entertainment Ke Liye Kuch Bhi Karega will take the entertainment quotient to another level”, opines Wizcraft International Entertainment creative head Kailash Gandhi.

The show is going to face hard hitting competition with shows like Diya Aur Baati Hum on Star Plus, Beintehaa on Colors, Chidiya Ghar on Sab, Nadaan Parinde on Life OK and Kumkum Bhagya on Zee TV.