‘Sa Re Ga Ma Pa 2012 HOT or NOT’ app gets over 1 lakh votes in 2 days
Setting benchmarks in the reality genre on Indian television, ‘Hero Sa Re Ga Ma Pa 2012’ has taken interactivity on the digital platform to an all new high. With a view to heighten engagement, the digital mediums have been used innovatively to engage the viewers’ right in the beginning of the show. Even before the interactivity stage, Zee TV involved the viewers right at the audition stage by showcasing the videos of some contestants on the special app ‘HOT or NOT’ app on Facebook from 6 to 7 October, 2012. Audiences were given the power to vote for the singers they wanted to see move ahead in the show. And, a record figure of 1.2 lakh votes was cast on Facebook just in a day for the very first time on a music reality show in India.
Said Akash Chawla, Head Marketing, National Channels, ZEEL, “Taking the positioning ‘Hum jaante hai aap sacche sur pehchante hai’ a step ahead, netizens across the world were given the opportunity to vote for contestants on ‘Sa Re Ga Ma Pa 2012’. The mentors – Shankar Mahadevan, Sajid and Wajid and Rahul Ram – had selected some of the best voices from the auditions held in 21 cities in India. The audiences could vote for the contestant who they thought had merit on the innovative ‘HOT or NOT’ app which was hosted on Facebook. And those with the maximum votes will be a part of the gala episodes. It was promoted heavily on Zee TV and all the social media sites of ‘Hero Sa Re Ga Ma Pa 2012’. The response of over one lakh votes is truly overwhelming and reinforces our digital strategy to engage and interact with our audiences in many more exciting and innovative ways.”
Said music composer and mentor of Sa Re Ga Ma Pa 2012, Wajid, “I’m overwhelmed by the response that the viewers have given us on this app. They have truly helped us make difficult decisions as all the selected contestants are such wonderful singers. On behalf of all the mentors, I thank all the viewers who have participated and voted for the contestants.”
Not only this, to keep the brand buzzing, the show has devised some more fantastic apps like the ‘Call & Sing App’ which is the first ever app made for an Indian reality show. It is a cutting-edge Mobile + Facebook app which enables the viewer to sing on their mobile phones, post the audio clip on the ‘Sa Re Ga Ma Pa 2012’ Facebook page as well as their own Timeline even when they are ‘on-the-go’. This app successfully integrates the ‘Sa Re Ga Ma Pa’ TV and web experience, giving individuals the ability to customise and engage. The ‘Call and Sing App’ is hosted on ‘Sa Re Ga Ma Pa 2012’ Facebook page. There is also a ‘Sur Tab’ which has ‘Sa Re Ga Ma Pa Dha Ni Sa’ as syllables on a tab that can be arranged by a viewer to produce different music. Once arranged, the sur can be heard and shared by the viewer immediately. The ‘Sa Re Ga Ma Pa Mobile App’ also has a media gallery of videos and photos, singing & music tutorials by mentors, anchor and contestants. Here, the viewers get an opportunity to chat regularly with the mentors, anchors and contestants. There is also a ‘Did You Know’ option with trivia related to music.
So… click…play and share.
