We will bring back FIR if the public demands it: Anooj Kapoor

SAB TV is one of the most popular entertainment channels on Indian television right now, thanks to the interesting mix of shows on air. At the launch of one its recent shows, we caught up with Anooj Kapoor, the Business Head and EVP of the channel.

Speaking about the closure of their popular show FIR, Anooj Kapoor said, “FIR is our evergreen property and we will definitely bring it back on our channel if there is a huge public demand. The main reason behind pulling off the show was that we have already done many episodes of the show and it has reached its stagnant level. Hence, we decided to come up with a fresh concept like Peterson Hill.”

While sharing about his programming plans, Kapoor also mentioned that the channel is trying to strengthen its weekend slot and the trend of finite series on television.

“Yes, nowadays finite series are trending and they are doing well. If anyone comes up with some interesting and promising concept, I am okay with doing such a series,” he said.

When he was asked about his plans of featuring comedy films on his channel, Kapoor replied, “There are very few good comedy films in Hindi. So, if I have to feature them regularly then it will run for a maximum stretch of ten to twelve weeks and after that it will become repetitive, which I don’t intend to do.”

Before singing off, Anooj mentioned that the channel is also planning for a fresh integrated marketing strategy for its new shows.

We wish the marketing honcho all the best!

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23 Comments

  1. SUnil Kumar
    April 29, 11:23 Reply

    I was a regular viewer of FIR right from day one when it was aired on Sab TV, I can’t imagine my life wihtout FIR.
    I used to watch it at my home after having a long horrible day in my office, It used to refresh me and I used to feel relaxed and happy. I dont know why it has been off aired while a series some stupid shows like tmkuc, laptaganj, chidiyaghar, yam hain hum are still going on air.
    I request you to kindly start FIR again and u can stop any one of the shows among tmkuc, laptaganj, chidiyaghar, yam hain hum as FIR is far better than all of these stupid shows.

  2. Deepa
    April 20, 21:02 Reply

    where is fir I want it back now

  3. B
    March 12, 23:06 Reply

    No tarak mata Ka ulta chadna is nice but fir is more nice then tmkuc

  4. Aditya
    March 05, 12:07 Reply

    O god we’re is due gone it was my fev show Plz bring fir back

  5. Ck
    March 05, 08:13 Reply

    Fir were you g

  6. durga
    March 04, 15:33 Reply

    I want fir back it was my best

  7. madhan
    March 04, 15:32 Reply

    mere bhain fir end hona ke bajase bhoot he dhuki hai aap log mere bhain ke liya fir bring back plese

  8. lovely kanchi
    March 04, 15:29 Reply

    i love fir gopi was my fev character from fir plese bring it back
    aap log aashe kase kar shakta hai ek comedy show ko kase end kar shakta please bring it back

  9. Reena
    March 04, 15:28 Reply

    fir is the best comedy show in the hole world bring fir back please

  10. shruti
    March 04, 15:26 Reply

    east and west only fir is best if u dont bring back i will not survive plese bring it back

  11. chandra kADEL
    March 04, 15:21 Reply

    if you don’t like fir please don’t say any bad thing about fir.

  12. Chandrakadel
    February 26, 21:51 Reply

    Please please bring back fir it was my favorite show . I am so sad that fir is not com

  13. saaz
    February 18, 16:15 Reply

    ruchi don’t a so rude I am not talking to you I was just saying to anooj kapoor
    by the way you don’t like fir the why are you on fir website

  14. zakiya
    February 17, 09:46 Reply

    plz viewers like this comment

  15. zakiya
    February 17, 09:46 Reply

    i am very happy that u r going to bring fir on peoples demands, i know most people wants fir to come back. plz bring fir with same character gopi sandip amir Ali and kavita plz. if u want to finish one show then end tarak mehta it’s very boring show than fir.

    • ruchi
      February 17, 09:52

      shut up…we want tmkoc
      its the best
      without it…sab tv is flop

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